There is scarcely a more remarkable chapter in history than that which deals with the trading alliance or association known as the Hanseatic League. The League has long since passed away, having served its time and fulfilled its purpose. The needs and circumstances of mankind have changed, and new methods and new instruments have been devised for carrying on the commerce of the...(展开全部)

"This is scientific storytelling at its most visceral, striding with the beasts through their Triassic dawn, Jurassic dominance, and abrupt demise in the Cretaceous." — Nature The dinosaurs. Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extrao...(展开全部)

"This is scientific storytelling at its most visceral, striding with the beasts through their Triassic dawn, Jurassic dominance, and abrupt demise in the Cretaceous." — Nature The dinosaurs. Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extrao...(展开全部)

Orville PrescottThe New York TimesOne of the most important works of history of our time.^Hugh Trevor-RoperThe New York Times Book ReviewA splendid work of scholarship, objective in method, sound in judgment, inescapable in its conclusions.^Theodore H. WhiteA monumental work, a grisly and thrilling story.^John GuntherOne of the most spectacular stories ever told.

Orville PrescottThe New York TimesOne of the most important works of history of our time.^Hugh Trevor-RoperThe New York Times Book ReviewA splendid work of scholarship, objective in method, sound in judgment, inescapable in its conclusions.^Theodore H. WhiteA monumental work, a grisly and thrilling story.^John GuntherOne of the most spectacular stories ever told.

"This is scientific storytelling at its most visceral, striding with the beasts through their Triassic dawn, Jurassic dominance, and abrupt demise in the Cretaceous." — Nature The dinosaurs. Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extrao...(展开全部)

"This is scientific storytelling at its most visceral, striding with the beasts through their Triassic dawn, Jurassic dominance, and abrupt demise in the Cretaceous." — Nature The dinosaurs. Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extrao...(展开全部)

在线阅读本书 Book Description Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Amazon.com In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/b...(展开全部)

在线阅读本书 Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented marketing. Today's brand...(展开全部)

"The chief business of twentieth-century philosophy is to reckon with twentieth-century history," claimed Collingwood. In this remarkable collection of essays, many published for the first time, Frank Ankersmit demonstrates the prescience of that remark and goes a long way toward meeting its challenge. Responding to the work of Hayden White, Arthur Danto, and Hans-Georg Gadamer...(展开全部)